Digital Marketing Specialist Job Opening – Fungi Perfecti/Host Defense (Olympia, WA)

May 14th 2021

The Digital Marketing Specialist is responsible for planning and advising on the execution of digital marketing campaigns with an emphasis on paid advertising campaigns. The primary duties of this position include identifying opportunities for strategic growth on paid channels, analyzing customer behavior, and overseeing digital paid ad campaigns. It is essential for this individual to be able to clearly communicate opportunities to the Marketing team and Company leadership based on trends and ads/content performance. The successful candidate will demonstrate outstanding interpersonal communication and creative thinking while displaying strong reporting and analytical skills.

This is a full-time, non-exempt position with business hours Monday-Friday, 8:00 am to 4:30 pm; work outside of these days and hours occur occasionally in order to meet the needs of the business. This position is located in Olympia, WA and reports directly to the Digital Marketing Manager. Local travel will be required from time to time. Responsibilities herein represent typical elements and criteria considered necessary to perform the job successfully. Other duties may be assigned to meet emerging business needs.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Oversees digital paid ad campaigns and supports budget development to optimize ad performance and ROI.
  • Creates and maintains relevant data dashboards in collaboration with other team members across platforms,including Facebook Business Manager, Google Analytics, Shopify, Tableau, and other relevant platforms.
  • Coordinates with other team members across the company to ensure accuracy of information and proper dissemination of information.
  • Provides relevant team members with timely and clear report-outs from various campaigns and initiatives.
  • Offers recommendations to designers about content creative changes that will increase the success of contentcampaigns.
  • Enjoys communicating complex ideas in compelling ways to help people understand underlying information.
  • Collects and analyzes both quantitative and qualitative metrics as part of the data collection process in order todemonstrate a full picture of the impact of various efforts.
  • Delivers technical information to non-technical audiences with clarity, brevity, and confidence.
  • Collaborates with Marketing and Sales team members to align a variety of digital marketing initiatives.
  • Performs a variety of other duties as assigned.
  • Strategizes and proposes creative solutions for effective digital marketing campaigns.
  • Measures the effectiveness of advertising, marketing, and communications strategies.
  • Collects and analyzes data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand.
  • Assists with additional product and industry research as needed.
  • Devises and assesses procedures and methods for data collection, including customer polls and questionnaires.

 

KEY REQUIREMENTS & QUALIFICATIONS:

  • At least five (5) years’ experience working in digital marketing and/or marketing analytics.
  • BS/BA in Marketing, Communications, Business, or related field.
  • Strong background in Facebook Business Manager and Google Ads/Google Merchant Center.
  • Intermediate background in Microsoft Excel, PowerPoint, and Word.
  • Advanced Proficiency using digital dashboards and spreadsheets to collect and organize information.
  • Basic proficiency in Tableau preferred.
  • Demonstrated ability to stay organized and securely maintain large quantities of detailed data.
  • Ability to earn trust, maintain positive and professional relationships, and contribute to a culture of inclusion.

 

 

PHYSICAL & MENTAL QUALIFICATIONS:

  • Ability to prioritize and monitor the various moving parts of multiple data initiatives concurrently.
  • Ability to work flexibly and under short deadlines to meet a variety of needs.
  • Ability to sit for prolonged periods of time; a stand-up desk is available upon request.
  • Ability to manage multiple projects in an organized, fast-paced environment.
  • Ability to utilize the sense of sight (close vision, color vision and ability to focus).
  • Ability to identify and categorize information, recognizing differences or similarities, and detecting changes incircumstances or events.
  • Ability to listen and comprehend simple to complex instructions or directions.
  • Ability to communicate information and ideas in speaking so others will understand.
  • Ability to read and understand information and ideas presented in writing.
  • Ability to communicate information and ideas in writing so others will understand.
  • Ability to concentrate on a task over a period of time without being distracted.

 

 

COVID-19 PRECAUTIONS:

    • Remote interview process
    • Virtual meetings
    • Proper use of masks at all times
    • Temperature screenings
    • Social distancing guidelines in place
    • Sanitizing, cleaning or disinfecting procedures in place

 

Fungi Perfecti, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, disability or veteran status.