A Fresh Experience – Engaging Customers Through Authenticity

Time: Friday Oct 5th from 10:30AM to 12:00PM

Location: Riverview Room

Speaker(s): James Morrell

Staying relevant in a competitive and changing retail landscape can be a challenging task. Using a fresh department perspective, we will examine the power of embracing transparency and promoting the real attributes of your organization, program, and products. Accentuate the uniqueness of your business and differentiate your brand by cultivating an authentic approach to customer service, nurturing knowledgeable staff, and offering the added value of a one of a kind experience. Move from surviving to thriving by building connections between people, their communities, and their food.