Brokers 2023 – Understanding Roles and Best Practices

Time: 1:15pm to 2:45pm Friday Afternoon - Workshop Session 4

Location: Trillium Room East

Speaker(s): James Pippin, Good Now Foods, Rachel Evans, Maitri Marketing

A new presentation of an always popular workshop about Brokers, the role they play and the potential for your business to benefit from engaging a broker. Brokers of many types have been instrumental for many years in supporting the stable growth of the Natural Foods Movement in the Pacific NW. Provender Alliance has enjoyed the participation and support of a large number of brokers throughout our history.

Brokers are brand representatives.  In order to introduce and build a brand the broker has to have accurate knowledge of and a trusted working relationship with customers of their brands, including wholesalers, distributes, and retailers. This presentation is your chance to come to a better understanding of what a broker can do for your business if you’re a manufacturer seeking a broker or a retailer wanting to maximize your involvement with brands represented by brokers.

BIOs:

Rachel Evans, Sales Specialist , Maitri Marketing,

Rachel has been in the Natural Foods Industry in the PNW for almost 25 years working for various retailer and  has been a broker for 15 years of that time. Her current role is as a Key Account Manager, Sales and Promotions Coordinator. She helps manage the Mairti team of 8 sales reps.  She has also been an active Provender Alliance member for 13 years and has served on the Board of Directors for a total of 7 years, including as President.

 

James Pippin. Since 2018, Good Now Foods has worked with brands in the Pacific NW to help grow, navigate, survive and thrive in the natural foods industry.