Building a Brand Narrative

Time: Thursday Oct 4th from 10:15AM to 11:45AM

Location: Shoreline Room

Speaker(s): Joel Gustafson

The marketing landscape has evolved over time, and the loudest voice in the room is no longer the most successful. Customers are now engaging with content in a more personal way, and we as marketers have to elevate our communication strategies. This workshop focuses on creating target audience personas, and brand identities in order to develop effective brand narratives & stories.

Attendees will get to develop real personas and collaborate with others to come up with captivating scenes through hands on activities. This workshop is designed to provide anyone with actionable content, concepts, and strategies to take back and apply to their own brand.