Fresh Connections: Transparency in the Retail Environment

Time: Thursday Oct 3rd from 10:15AM to 11:45AM

Location: Mountainview

Speaker(s): James Morrell - Consultant, Columinate


As the demand for sustainable, organic, and socially conscious products continues to grow the demands on retailers and wholesale suppliers to provide the highest quality goods at the most competitive prices continue to increase as well.

How do we offer access to fresh healthy foods to most people in our communities and still support the people who grow it? Is this even possible?

The group will explore the value of embracing transparency in the supply chain order to differentiate their organizations while helping customers navigate an increasingly complex market. Turn obstacles into opportunities through offering customers more value, a one-of-a-kind experience, and tackling the tough questions while staying true to your mission.

James Morrell is an operations, merchandising, and management consultant who has been recognized for his dynamic approach and specializes in fresh produce program development.

With over 25 years’ experience in the natural foods industry, James has worked with cooperatives and progressive independents across the United States focusing on team building, retail operations, procurement strategies, and organic foods advocacy.

Through his work, James continues to promote the cultivation of regional partnerships with growers and producers in order to strengthen locally oriented food networks and to increase community access to fresh local foods.