Using the framework outlined in his book Beloved & Dominant Brands: The Brand Ecosystem that drives better-for-you brands from One of Many to Category Prominence, David Lemley will facilitate a hands-on exercise where participants will have the opportunity to evaluate and improve upon Seven Marketing Essentials of three Provender Allianace member brands while they are in the room. This practical exercise will provide valuable insights and actionable strategies for anyone attending this Workshop who is responsible for stewarding and growing their brands.
Don’t miss out on this opportunity to learn to futureproof your brand get personalized feedback on your brand.

If you are interested in having your brand featured reach out to Joe Wade, Provender Alliance Executive Director ([email protected])

Presenter bio: David Lemley is a believer that brands need to stand for so much more than great flavors or features. He believes that they should inspire deep, meaningful connections with real people. Renowned for his work with Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.