Holiday Merchandising Playbook: Driving Sales in Your Produce Department

Time: 1:15pm - 2:45pm

Location: Trillium

Speaker(s): Jeff Fairchild of Organically Grown Company

November through January is prime time to capture critical sales and bring happiness to eaters, so it’s important to prepare and make sure your produce department is merchandised for financial success and pleasing shoppers. Join Jeff Fairchild, buyer at Organically Grown Company and renowned produce merchandiser, for an essential educational session designed to help in the planning process to get produce departments holiday ready. This presentation will equip produce managers, buyers and clerks with proven merchandising ideas and strategies to boost sales and profitability during the busy holiday season and beyond. Don’t miss this opportunity to learn, share and prepare to make the most of fall and winter displays.

 

 

Northwest born and raised, produce pro Jeff Fairchild found his love for changing the world through food while in Eugene at the University of Oregon. Back in Portland, he volunteered at Food Front Cooperative while driving a delivery truck for his family’s business, craving something more fulfilling. This desire turned into a four-decade-long career. A pivotal figure in the success of both the Nature’s and New Seasons Market retail chains in Portland, Jeff was responsible for buying, merchandising, planning ads and training produce teams.

Jeff got really good at merchandising for growth and setting promotions to hit financial goals. Jeff joined Organically Grown Company (OGC) in early 2023, with 40 years of produce retail experience, relationships with hundreds of farmers and a professor-like interest in sharing his knowledge. Whether it’s merchandising, buying, margins or staffing, he’s eager to help.