Joining the Journey to Regenerative Organic Certification (ROC)

Time: Thursday Oct 3rd from 1:15PM to 2:45PM

Location: Columbia Room

Speaker(s): Nicole Markoff - Communications Lead, Regenerative Organic Alliance; Nancy Metcalf - Marketing Campaign Manager, Dr. Bronner's


The word “regenerative” is popping up everywhere.
With the new Regenerative Organic Certification, retailers and brands will need to learn how to communicate the reasons and as well as the concept of “regenerative organic” to their customers and help them understand the why of regenerative.

This workshop will share:

  1. The details of the ROC certification, and  how to get involved as allies
  2. How to communicate the concept to your customers
  3. The inspirational story of Biggest Little Farm, which is in the Pilot for the Regenerative Organic CertificationRegenerative Organic Certification program.”