Joining the Journey to Regenerative Organic Certified (ROC)

Time: Thursday Oct 3rd from 1:15PM to 2:45PM

Location: Columbia Room

Speaker(s): Elizabeth Whitlow - Executive Director, Regenerative Organic Alliance

The word “regenerative” is popping up everywhere. With the new Regenerative Organic Certification, retailers and brands will need to learn how to communicate the reasons and as well as the concept of “regenerative organic” to their customers and help them understand the why of regenerative. This workshop will 1. share the details of the ROC certification and inform folks how to get involved as allies, 2. how to communicate the concept to customers, and 3. share the inspirational story of Biggest Little Farm, who is in the Pilot for the Regenerative Organic Certification.