Joining the Journey to Regenerative Organic Certified (ROC)

Time: Thursday Oct 3rd from 1:15PM to 2:45PM

Location: Columbia Room

Speaker(s): Elizabeth Whitlow - Executive Director, Regenerative Organic Alliance

The word “regenerative” is popping up everywhere.
With the new Regenerative Organic Certification, retailers and brands will need to learn how to communicate the reasons and as well as the concept of “regenerative organic” to their customers and help them understand the why of regenerative.

This workshop will share:

  1. The details of the ROC certification, and  how to get involved as allies
  2. How to communicate the concept to your customers
  3. The inspirational story of Biggest Little Farm, which is in the Pilot for the Regenerative Organic Certification


Elizabeth Whitlow is the Executive Director of the Regenerative Organic Alliance, and has dedicated her career in regenerative agriculture to further the impact of high-bar certifications.

In her most recent role as EarthClaims’ director of certification, she oversaw a team working to provide private, third-party verification services for animal welfare, grass-fed claims, antibiotic-free and customized audits to support specific marketing claims.

Prior to EarthClaims, Elizabeth was a fellow at the Leadership for a Sustainable Future. Elizabeth also spent 16 years with California Certified Organic Farmers in roles ranging from a reviewer, senior inspector, and livestock specialist to inspection operations manager.

Born and raised in north Georgia, Elizabeth received her BA in German from Georgia State University in Atlanta and her MA in environmental studies from The Evergreen State College in Olympia, Washington. She is a member of the Farmers Guild Advisory Board and the Sonoma County Food System Alliance Council. Elizabeth lives in Northern California where she grows food and community on her micro-farm.

“I am honored to be working with such an incredible team and to be part of this important movement,” said Whitlow. “The project has come so far already, and I look forward to keeping that momentum going and expanding the Regenerative Organic Certification program.”