Friday Keynote: Passion, Purpose,and Partnership

Time: FRIDAY, OCT 23rd, 9:15 - 10:15 AM (PST)

Location: MAIN STAGE

Speaker(s): Corinne K. Shindelar - Principal, All Natural Strategies LLC; Founder and Former President/CEO Independent Natural Food Retailers Association (INFRA)

The environment that we find ourselves in 2020 is without a doubt dynamic, robust and volatile in ways that many of us have not experienced in our lifetime.
How we show up, what we pay attention to and how we define our purpose has never been more important.

Real and perceived barriers to success in the natural and organic space continue to shift and change. Passion alone is not enough, though keeping it close to enable pulling yourself up by your bootstraps and continuing to persevere is necessary for entrepreneurs today.

Forming and founding both NCG and INFRA, two very successful cooperatives required the ability to form partnerships and collaborations in a meaningful way long before it was identified as the right way to do business. This keynote address will examine lessons learned from those experiences and challenge us to apply passion, purpose, and partnerships to boldly ignite change.


Corinne K. Shindelar,  principal of All Natural Strategies, has over 38 years’ experience in the natural and organic products industry. She has the vision to see what is needed, the tenacity to fight for what is right, and the business and diplomatic skills to make it happen. Her numerous awards include being named one of NBJ’s “Most Influential People in the Industry”, and Progressive Grocers “Top Executive Woman in Grocery”. In 2019, New Hope featured her as one of the 40 Unforgettable Founders of the Natural Products Industry.

After nearly two decades of profitable retail management, she became the Executive Director of two regional co-op grocers’ associations, CGA Midwest and TCNFC. Simultaneously, she founded the Midwest Purchasing Co-op. In 2004, she led the merger of all three into the NCGA as the founding President.

She spent the last 15 years as founder and former CEO of INFRA (Independent Natural Food Retailers Association). Corinne has served on numerous Boards, including MSI, (Mutual Service Insurance), Shared Capital as Chair, NC Credit Union, Cooperative Development Foundation, and Chair of the Non-GMO Project for the last 10 years. She serves on the board of Beyond Broth, the Climate Collaborate board, is a member of numerous natural products leadership initiatives, and provides guidance to INFRA as its President Emeritus.


SPONSORS: Conference Keynote Champions!