Roots and Relationships: the story of food, fun and leading the market again!

Time: Friday Oct 4th from 3:30PM to 5:00PM

Location: Columbia Room

Speaker(s): Mark Mulcahy and Michelle O'Connor

Differentiating yourself from the crowd isn’t easy in
 this changing market. Where once you were the only one offering organic, fair trade or local/farmer-direct products, you may now be challenged to compete, often relying on margin loss to draw in customers. While this is one approach, there are other options! People are looking for connection and experience, everyone wants to belong to something— you can create an experience in your store or business that draws people in and brings them back again and again. Join mark Mulcahy and Michelle O’Connor for an engaging conversation about how to make this happen!

This interactive seminar will focus on the evolving
 retail marketplace and how stores can grow sales, engage customers, and boost staff morale by working as a team committed to the goal of becoming the best department, store, and business possible.