How to Increase Sales, Build Customer Loyalty, and Love Your Job!

Time: 1:15pm - 2:45pm

Location: Riverview

Speaker(s): Chris Linzey, National Sales Manager for Teeccino and Cheryl Bottger, Sales & Business Development for HBC Consulting

Industry veterans Cheryl Bottger and Chris Linzey share their years of experience in retail, distribution, and sales in an interactive session focused on how education, solution selling, and relationship building are the keys to growing business and job satisfaction. The session includes practical ideas for education programs and how to implement solution selling.

 

Chris Linzey

I was fortunate enough to have traveled at an early age to satisfy my curiosity and interest in culture and language, and travel continues to be a focus in my life with frequent family trips. I discovered the natural foods industry while working in a farmers’ market during high school and experiencing what good fresh food and impassioned smaller business owners could bring to the community to make food exciting and better for us. My retail career continued through college where I managed independent stores in Southern California. I enjoyed focusing on differentiating our stores and products from conventional grocery with the latest trends. My career moved into sales where I worked for Tree of Life and since then have represented key manufacturers such as Teeccino in my current role. My passion has always been collaborating with customers and colleagues and experiencing the innovation and forward thinking that drives our industry as it continues to thrive. While not working or traveling I can be found planning our next trip, spending time with family, walking the dog or enjoying the latest soccer game. I live in Clayton California with my wife Kathryn, and our dog Barclay.

Cheryl Bottger

Cheryl Bottger has more than 30 years of management experience in the natural products industry, having worked as a retail store developer and team leader, merchandiser, trainer, health educator, sales VP, product developer, and business development consultant. Her true passion is working with a team to develop and launch emerging brands. Cheryl lives in Portland, Oregon, with her husband, son, and a dachshund named Thorne.