In an era where customers are seeking authenticity, how do small businesses stand out without compromising their values? This workshop explores the art and strategy of building a brand that is both impactful and true to its mission. We’ll cover how to identify and communicate your core story, create brand consistency across all touchpoints, and use marketing to build lasting customer relationships rather than short-term sales spikes. Using real-world examples from the natural products industry, participants will learn how to differentiate themselves in competitive markets, leverage low-cost marketing tools effectively, and ensure that every brand choice reflects their values. Attendees will leave with actionable strategies for turning purpose into a powerful market advantage.

Thomas Nevar

Thomas Nevar is the Vice President of Marketing and Brand Development at Mountain Rose Herbs, one of the nation’s leading independent organic herb companies. With over 25 years of experience in design, branding, and marketing, Thomas has worked on thousands of creative projects, from award-winning visual art and packaging to large-scale marketing campaigns. His career began in a corporate environment, but disillusionment with profit-over-principle business models led him to Mountain Rose Herbs, where sustainability, ethics, and community drive every decision. Thomas has developed and launched diverse product lines, spearheaded national campaigns, and crafted storytelling strategies that deepen customer loyalty. He also hosts Herbal Radio, a podcast featuring herbalists, scientists, and artists, which reaches tens of thousands of listeners each month. Beyond the office, Thomas is a visual artist whose abstract paintings and sculptures explore tension, resilience, and beauty. Passionate about helping mission-driven businesses succeed, he specializes in aligning authentic brand identity with effective marketing strategies that create long-term growth while protecting core values.